Are You The Coolest ONE

About The Event

Indian Jeweller is back with 4th edition India’s Coolest Store Awards 2023 (ICSA 2023) in association with Couture India Show 2023 on 30th September 2023 at Taj Palace, New Delhi

Providing the BEST Retail Experience is an art perfected by a few. Tangible aspects like Ambiance, Service, Inventory, Merchandise with the more intangible aspects like how empathetic are you towards your employees, what are your policies like, as a brand how do you contribute towards the betterment of the society and your country at large, what innovative experiences do you offer to your customers? A seamless melange of these two aspects is what makes brands relevant, successful and COOL. Do you believe you are a contender?


The competition will take place over a period of three months, starting June 2023.

Award Categories for ICSA 2023

Event Timeline

15th July, 2023

Participation Open

24th August, 2023

Participation Closes

9th September, 2023

Grand Jury Meet

14th September, 2023

Nominations Announcement

30th September, 2023

Award Ceremony


Step 1: From the entries received, which includes filling up a standard questionnaire supported by virtual tour of the store and photographs and other data requested by us, finalists in each category will be selected by Indian Jeweller's editors and a panel of jury comprising of experts..

Step 2: Our panel of industry-expert judges will be divided between the two categories and will rate each finalist from 0-100 in six categories: story, exterior appearance, interior appearance, advertising and marketing, store website, overall individuality and criteria for our special categories.

Step 3: Each criteria will be given the following weightage:

Visual Merchandising,
Store Layout and Appearance
Innovation &
Staff Training, Expertise &
Employee Policy
Innovative Use of Tech
Social Media Presence
and Branding

Event Venue

Taj Palace

2, Sardar Patel Marg
Diplomatic Enclave, Chanakyapuri
New Delhi, Delhi-11 00 21

Our Sponsors


  • Rs. 20,000/- Plus 18% GST.

  • Since these are store awards, you can participate for multiple stores in different cities or regions. However a separate form and entry fee will be applicable.

  • There will be a panel of eminent jury members and the editor of Indian Jeweller Magazine, who will be examining the form and details submitted by you. The Jury will be highly experienced from the trade and different fields such as interiors, architecture, marketing experts etc.

  • Finalists will be announced on 15th September 2023, and the winners will be announced on 30th September 2023 at the Gala Award Night.

  • We believe that participating in a different category will not only allow you to showcase your work to a wider audience but also provide you with a chance to challenge yourself and explore new artistic horizons. However, as per our competition guidelines, if you were the winner in a specific category last year, you are not eligible to participate in the same category this year.

  • Yes, you can participate.

  • Boutique Format : The store with built in area equalling or less than 5000 sqft.

    Large Format : The store with built in area equalling or more than 5000 sqft.

    Since these are regional awards, so in every region we will be having four winners. Boutique Format Winner & Boutique Format Runner up, Large Format Winner & Large Format Runner up. In total, 16 awards will be distributed along with the 7 Special Category Awards.

  • You 1st fill in the basic details required for your store and then can easily apply for special categories through the form (can choose the categories you like to apply) one company can select one special category to multiple special category in one single form.

  • Being most tech savvy means how well you have integrated technology in your Retail Stores, from ERP, CRM, Social Media to e-commerce.

  • The Judging criteria for the Coolest Place to Work include the kind of policies you have for your employees, in terms of their upliftment, incentives, morale boosting, and creating the sense of belongingness to your brand by taking them on bizcations, treks, providing a work space ambience, work-life balance etc. All of these collectively make your brand the Coolest Place to Work.

  • The Most Socially Responsible refers to awareness of issues that concern social justice and racial justice. Here we will be referring to how aware you are of social issues and have raised a voice about it to stand with the justice in terms of your campaigns.

  • The Best Ad Campaign can be in any medium such as (Print, social media, radio etc.)

  • The most innovative, exciting, and promising startup company that has made a significant impact in its industry and captivated the attention of stakeholders and consumers alike.

  • It recognizes an exceptional individual who has demonstrated outstanding excellence and achieved remarkable success in your store. With unwavering dedication, exceptional talent, and a relentless pursuit of excellence, this star performer has shined brightly and exceeded all expectations (store must nominate based on the criteria provided to you).

  • An award to recognise the innovative and forward-thinking gen-next jewellery owner who has joined the business. With ground-breaking ideas, cutting-edge technologies, and a bold vision, these trailblazers redefine what's possible and inspire others to push the boundaries of innovation.

    For any more queries, you can email at or call at 022-49733160/ +91 90825 01002.

Contact Us


Office # 19, Ground Floor, Vasan Udyog Bhawan,
Sun Mills CompoundTulsi Pipe Road, Lower Parel (West)
Mumbai - 400 013 India

+91-22 2675 6066, 2675 6055, 4973 3160


A-95, Journal House
Janta Colony
Jaipur - 302 004, India

+91-141-4112393, 2610906, +91 90825 32068